The Role of Consulting in Micro and Small Companies

Abstract

Business consultancy is a constantly growing area in Brazil and around the world due to the growing demand from companies for updates and improvements in their business management methods and techniques. The highly competitive scenario driven by globalization has required organizations to seek competitive advantages to stand out in the market. The work discusses the relevance of business consultancy for Micro and Small Enterprises (MSEs) and aims to analyze the factors that require the intervention of this consultancy. It uses a conceptual basis to identify the need for management support in MSEs, listing the benefits that consultancy brings to this target audience. The research is considered exploratory and qualitative in nature, aiming to understand what leads companies to need specialized help. It uses bibliographical research to collect data and highlights the importance of MSEs in a highly competitive market, highlighting the need for strategic planning, control of processes and activities, and periodic analyzes to avoid decline. The results emphasize that consultants play a crucial role in the formation and maturity of companies, helping them to know themselves better and deal with challenges.