Acúmulo de Alimentos durante a Pandemia da COVID-19: Uma Análise à luz da Teoria do Comportamento Planejado (TCP) / Food Accumulation during the COVID-19 Pandemic: An Analysis in the Light of Theory of Planned Behavior (TCP)

Ahmed Sameer El Khatib

doi:10.14295/idonline.v15i54.2949

Autores

Ahmed Sameer El Khatib Centro Universitário Álvares Penteado (FECAP)

DOI:

https://doi.org/10.14295/idonline.v15i54.2949

Palavras-chave:

Teoria do Comportamento Planejado, COVID-19, Consumo.

Resumo

O objetivo do presente artigo é examinar o modelo expandido da Teoria do Comportamento Planejado (TCP) com a variável de percepção de risco de intenção de acumular alimentos sob a condição pandêmica da COVID-19. Todas as suposições são apoiadas pelas variáveis independentes tradicionais do modelo TCP que afetam a intenção de acumular alimentos. No entanto, os resultados deste estudo são diferentes dos estudos precedentes ao usar a variável percepção de risco no modelo da Teoria do Comportamento Planejado. Em estudos anteriores, a variável percepção de risco sempre afetou negativamente a atitude, o comportamento percebido e a intenção de compra. Neste estudo, por outro lado, quanto maior a percepção de risco que os consumidores obtêm, mais forte a atitude de comprar bens de reserva. Isso demonstra que uma percepção de alto risco, no caso da pandemia da COVID-19 ou de outros distúrbios civis, causará a intenção de comprar bens que não seguem mais o senso comum. Os participantes do estudo foram selecionados usando uma técnica de amostragem de conveniência, que resultou na participação de 155 respondentes entre os dias 10 de abril e 19 de maio de 2020.

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Biografia do Autor

Ahmed Sameer El Khatib, Centro Universitário Álvares Penteado (FECAP)

Pós-Doutor em Contabilidade pela FEA/USP e Professor do Centro Univeristário FECAP.

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